Chapter 5: New Album, New Band, Now What???
As an unknown indie band, we did not have the luxury of riding on the coattails of the record label distribution and marketing infrastructure. Once we completed the recording session, we needed to figure out the best mechanism to promote our new product. We set about putting a budget together and then explored the most effective way to deploy the funds to get an optimal return on our investment.
Let’s assume we had a budget of $15,000 to promote the album.…Read more