Chapter 5: New Album, New Band, Now What??? 

As an unknown indie band, we did not have the luxury of riding on the coattails of the record label distribution and marketing infrastructure. Once we completed the recording session, we needed to figure out the best mechanism to promote our new product. We set about putting a budget together and then explored the most effective way to deploy the funds to get an optimal return on our investment.  

Let’s assume we had a budget of $15,000 to promote the album.…

Chapter 1: Redeye Obit

How many album releases begin with a eulogy? Or would it be more accurate to pose the question how many eulogies begin with a new album?  

Dearly beloved, what is the most fitting way for a band to announce that after 13 truly memorable and life changing years together, our musical journey and cherished fraternity has reached its last destination?  

Are we even worthy of a final word? A band that never truly committed to reaching its full potential and only enjoyed modest…